{"id":4833,"date":"2023-10-26T12:39:49","date_gmt":"2023-10-26T19:39:49","guid":{"rendered":"https:\/\/www.animalhealthfoundation.org\/blog\/?p=4833"},"modified":"2023-10-26T12:39:50","modified_gmt":"2023-10-26T19:39:50","slug":"purina-sued-for-natural-claims","status":"publish","type":"post","link":"https:\/\/www.animalhealthfoundation.org\/blog\/2023\/10\/purina-sued-for-natural-claims\/","title":{"rendered":"Purina Sued For Natural Claims"},"content":{"rendered":"\n
\"Truth<\/a><\/figure>\n\n\n\n

The lawsuit claims Purina markets their pet foods as \u201cNatural\u201d when they contain synthetic ingredients.<\/h1>\n\n\n\n
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By Susan Thixton<\/a><\/p>\n\n\n\n

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A lawsuit was recently filed against Purina Petcare Company<\/a> in the state of New York. The lawsuit claims  Purina markets its pet foods \u201cin a systematically misleading manner that many of its products are natural<\/em>\u201d \u2013 when the pet foods actually contain \u201cmultiple synthetic ingredients<\/em>.\u201d<\/p>\n\n\n\n

The lawsuit states: \u201cDefendant clearly claims the Products are \u2018natural\u2019 on the Products\u2019 label, capitalizing on the preference of health-conscious pet owners to purchase pet food that is free from synthetic ingredients<\/em>.\u201d The court documents provide this example:<\/p>\n\n\n\n

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The lawsuit continues: \u201cHowever, Defendant\u2019s Products contain multiple synthetic ingredients<\/em>.\u201d Examples of synthetic ingredients provided were \u201czinc sulfate, copper sulfate, calcium pantothenate (or D-calcium pantothenate), thiamine mononitrate, l-lysine hydrochloride, pyridoxine hydrochloride, and menadione sodium bisulfite complex<\/em>.\u201d<\/p>\n\n\n\n

\u201cAs a result of its deceptive conduct, Defendant violates state consumer protection statutes and has been unjustly enriched at the expense of consumers<\/em>.\u201d<\/p>\n\n\n\n

\u201cDefendant\u2019s labeling and advertising puts forth a straightforward, material message: the Products contain only ingredients that are natural. Reasonable consumers would understand Defendant\u2019s labeling to mean that the Products contain only natural ingredients, and not any synthetic substances<\/em>.\u201d<\/p>\n\n\n\n

\u201cBecause the labeling claim uses the word \u2018and\u2019 rather than \u2018but,\u2019 and does not specify that the added vitamins, minerals and\/or nutrients are synthetic, a reasonable consumer would expect that the \u2018added vitamins, minerals and nutrients\u2019 are natural as well<\/em>.\u201d<\/p>\n\n\n\n

Do you agree? Does Purina\u2019s label claim \u2013 \u201cNatural Cat Food with added vitamins, minerals & nutrients<\/em>\u201d transparently tell consumers this pet food contains un-natural (synthetic) ingredients? Or is the statement misleading?<\/p>\n\n\n\n

For more information on this lawsuit pet owners can contact the law firm listed on the court documents:
BURSOR & FISHER, P.A.
Joshua D. Arisohn
Julian C. Diamond
1330 Avenue of the Americas, 32nd Fl.
New York, NY 10019
Telephone: (646) 837-7150
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Wishing you and your pet(s) the best,<\/p>\n\n\n\n

Susan Thixton
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
TruthaboutPetFood.com<\/a>
Association for Truth in Pet Food<\/a><\/p>\n\n\n\n

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Become a member of our pet food consumer Association.<\/strong> Association for Truth in Pet Food is a a stakeholder organization representing the voice of pet food consumers at AAFCO and with FDA. Your membership helps representatives attend meetings and voice consumer concerns with regulatory authorities. Click Here<\/a> to learn more.<\/p>\n\n\n\n

What\u2019s in Your Pet\u2019s Food?<\/strong>
Is your dog or cat eating risk ingredients?  Chinese imports? Petsumer Report tells the \u2018rest of the story\u2019 on over 5,000 cat foods, dog foods, and pet treats. 30 Day Satisfaction Guarantee. Click Here<\/a> to preview Petsumer Report. www.PetsumerReport.com<\/a><\/p>\n\n\n\n

Find Healthy Pet Foods in Your Area Click Here<\/a><\/strong><\/p>\n\n\n\n

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The 2023 List<\/strong>
Susan\u2019s List of trusted pet foods. Click Here<\/a> to learn more.<\/p>\n\n\n\n

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The 2023 Treat List<\/strong>
Susan\u2019s List of trusted pet treat manufacturers. Click Here<\/a> to learn more.<\/p>\n\n\n\n

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Learn More<\/em><\/h4>\n\n\n\n