During the month of June, with the assistance of AVID and HomeAgain, the Southern California Veterinary Medical Association (SCVMA) and many of the shelters in LA and OC are creating a Microchip Awareness Program to educate pet owners about the inportance and benefit of having their pets both microchipped and registered. Shelters will be working in their communities to encourage un-chipped pets to come in for a chip. Microchip Days will be organized throughout the area to provide affordable chipping for pet owners.